What is Image Optimization
Images are one of the most effective ways to convey visual information, but they also take up a lot of bandwidth. If you want users to come back again and again, it is essential that you optimizeyour images as much as possible. This blog post will highlight 10 best practices that can help you improve yourimage optimization and boost your search traffic.
Use the Right File Type ForImage Optimization
File types will determine the image’s dimensions, quality, and resolution. Images come in a variety of formats, and you have to pick the right image format for your website. The file format of an image can affect its appearance and quality when it is displayed in a web browser. Some of the most popular file types you need to be aware of are – JPEG, GIF, PNG, WEBP,and JPEG-2000. JPEG and PNG are the most common file types used in digital media. JPEGs was best suited for photos before 2022.
They are lossy, which means they will lose some quality each time they are reproduced. PNGs are suited for images with a lot of detail, like logos. They are lossless, which means they will not lose quality when they are reproduced. GIFs are best for photos with many distinct colors, like photos of sporting events. Other The best image file type is WEBPfor image optimization online usage like Blog, WordPress, on the server resources. That loads very fast and reduce server response time. file formats to be aware of are TIFF, SVG, and BMP.
Proper Image Size and Resolution
The size and resolution of your images are important factors for image optimization, which impact how many people will see your images, and how many will click the link in your image. The appropriate image size and resolution can help you get more clicks, and more traffic from Google image search. For best performance, we recommend the most popular image aspect ratio is width 1200px and height 628px. You can also change the image size for different image layout types in your WordPress.
WordPress Media Settings
Go to WordPress Admin panel
hover on settings
then select media tab
Chose the file sizes for different image types
The image sizes are measured in pixels. When you are creating an image, you should know how big your image will be displayed on your website. If you don’t know the size, you can measure the dimensions of your website’s content area “layoutâ€, and then create an image that size forimage optimization.
Here are some quick factsabout image size and resolution: – Images can be too small – Images can be too big – The size of your website’s content area will determine the best size of your image – You can upload an image that is larger than the content area if you want people to be able to click on the image and zoom in – You can upload a smaller image, but it may appear stretched out when it appears in the content area
Add Alt Text to Your Images
Alt Text is the most important thing forimage optimization. Every image on your website should have descriptive text, which you call alt text for best image optimization. Alt text is used to describe what the image is and what it is trying to communicate. It is displayed when the image isn’t found on the user’s device. It is also used by Google Image Search as an indication of what the image is about.
Using alt text is an effective way to optimize your images for Google Image Search.Here are some quick facts about alt text: – The alt text should be between 75-125 characters long – Images with alt text get 2x more clicks than the images with no alt text – Alt text can be the title of an image, the brand name, the product name, etc.